News & Press

What People are Saying About Us


"AtScale is launching to meet this important organizational need"

"The connector between tools like Tableau and Qlik with Hadoop"

"AtScale provides the industry's first Hadoop-native analysis server"

"A business user interface for Hadoop"


5 Companies That Came To Win This Week
"AtScale wins bonus points for Lynch’s plans to leverage the channel more extensively to accelerate AtScale’s growth."
CRN, June 29, 2018

Former Vertica CEO Takes Helm at AtScale
"Lynch is happy to let Mariani chart the technical path forward, while leading AtScale’s go-to-market strategy going forward."
Datanami, June 27, 2018

AtScale Appoints Christopher Lynch as Executive Chairman and Chief Executive Officer
"Industry luminary with proven track record to drive accelerated momentum and market disruption"
AtScale, June 26, 2018

AtScale sees momentum as ‘Switzerland of big data’, announces multimillion-dollar deals and new CEO
"The company’s offering is particularly significant because it comes as many large companies are trying to transform their architecture to more easily work on big data problems, many of which include AI."
VentureBeat, June 26, 2018

Ex-Accomplice Partner Lynch Returns to Corner Office with AtScale
"The big payoff is allowing [businesses] to move to the cloud as fast as they want to … and not disrupt your business or your users,” Lynch says."
Xconomy, June 26, 2018

AtScale hires Christopher Lynch as its new CEO
"AtScale makes it simple for companies to tap into massive data lakes, which are repositories of structured and unstructured data that are typically used for business analysis, and gather insights from this information."
SiliconAngle, June 26, 2018

Big Data Startup AtScale Brings On Star CEO
"AtScale is complementary to the ecosystem of cloud, business intelligence and data warehousing vendors, making it “a perfect partnership play.”"
CRN, June 26, 2018

Chris Lynch, former CEO of Vertica, is AtScale’s new CEO
"This move will help break down the divide between the data warehousing and Big Data worlds, in terms of geography, culture and Enterprise vs. startup customer platform decisions."
ZDNet, June 26, 2018

AtScale brings Data Lake Intelligence to All Cloud Platforms
"AtScale Cloud enables organizations to modernize their BI on Big Data strategy and migrate their analytic workloads to Amazon Web Services, Google and Microsoft Clouds within seconds"
AtScale, June 12, 2018

GSK Updates Analytics Platform for Faster Drug Development
"AtScale lets users leverage familiar BI tools for insights from the Hadoop environment."
InformationWeek, May 21, 2018

2018 Big Data 100: 45 Coolest Data Management And Integration Vendors
"As part of the 2018 Big Data 100, we’ve put together a list of 45 companies that provide software for integrating, transforming and managing data."
CRN, May 4, 2018

10 Top Big Data Trends for 2018
"To gauge exactly how big data practices are changing —and how they are not — business intelligence vendor AtScale recently conducted a worldwide survey in cooperation with Cloudera, Hortonworks, MapR, Tableau, Apache Software Foundation and ODPi (a Linux Foundation Project)."
Datamation, April 16, 2018

Big Data Maturity: You’re Not As Mature As You Think
"Business intelligence to Hadoop/big data connection company AtScale has had a front row seat to the evolution of big data in organizations both big and small. Since 2016 the company has released regular research on organizations’ big data maturity levels — sort of the state of big data in organizations."
InformationWeek, April 2, 2018

Survey finds few organizations have reached big data’s promised land
"The survey of 5,600 respondents at 429 companies also found that most organizations think they’re more accomplished at using big data than they really are."
SiliconAngle, March 27, 2018

Industry’s First Multi-Year Big Data Maturity Survey Reveals Surprising State of Enterprise Adoption
"Industry is rapidly moving to Big Data in the Cloud causing enterprises to struggle with self-service access across their hybrid data lakes"
AtScale, March 22, 2018

How to bring BI and analytics to modern nested data structures
"With the increasing adoption of modern, cloud-based data platforms and the proliferation of machine-generated data, it’s clear that the ability to analyze nested data structures must be part of any business intelligence architecture."
InfoWorld, March 14, 2018

AtScale takes its universal semantic layer into deeper BI waters to target ‘data lake 2.0’
"With marquee account names now on board such as Toyota and GlaxoSmithKline, the company also has high-profile customers to showcase its offering’s capabilities."
451 Research, March 13, 2018

AtScale 6.5 Brings the Benefits of its Universal Semantic Layer to the Data Lake
"In this release, AtScale is introducing new functionality that allows enterprises to make BI work on the Data Lake in ways that they haven’t been able to do before"
Dataversity, March 8, 2018

AtScale 6.5 brings the benefits of its Universal Semantic Layer to the Data Lake
"New release enables enterprises to modernize their analytics approach by migrating to any cloud and optimizing for BI on the Data Lake"
AtScale, March 6, 2018

Big data transformed the world. Now it’s getting down to business
"Anybody that doesn’t have the skills or desire to manage their own data lake is moving to the cloud,” said David Mariani, CEO of AtScale Inc., a company that integrates business intelligence tools with multiple back-end data sources. “Faced with the alternative of having to learn all this stuff or just park it on [Google Cloud’s] […]"
SiliconAngle, March 6, 2018

The data lake continues to grow deeper and wider in the cloud era
"In the modern world of data lakes, CDOs and CIOs will face three major challenges: how to migrate their users, how to live with a hybrid infrastructure for a while and how to future-proof their data platform"
Information Age, March 5, 2018

Gartner Magic Quadrant: Who’s Winning In The Data And Machine Learning Space
"Is something wrong with the way the data and analytics industry is maturing?  We don’t believe so, however, we’d advise you to learn how to read Gartner reports."
Forbes, February 28, 2018

AtScale Announces Accelerated Customer Adoption, Becomes the Enterprise Standard for BI on the Data Lake
"Fortune 100 companies embrace AtScale’s approach as self-service, Big Data and the Cloud collide; 2018 promises to be a breakout year for AtScale and the Business Intelligence industry"
AtScale, February 27, 2018

The Modern Enterprise: A World of Difference
"Agile, proactive and contextually aware, this cutting-edge organization takes advantage of the many recent innovations that have redefined the business world. Analytics, big data and cloud computing have coalesced to digitally transform practically every business process."
Inside Analysis, February 25, 2018

Ebates Migrates the Data Analytics Stack: SQL Server to Hadoop
"Ebates, the business that provides discounts and incentives to customers of online retailers, needed to move from its SQL server to a system with more processing capacity. The Hadoop cluster it chose fit the bill and provided some unexpected benefits."
InformationWeek, February 14, 2018

Toyota, GlaxoSmithKline & TD amongst recipients of the 2018 Enterprise Data Visionary Awards
"Award program recognizes leading enterprises that achieved  exceptional productivity levels by modernizing their Big Data Analytics environment"
AtScale, February 6, 2018

AtScale Appoints former Cloudera executive Kip Bowes as VP Customer Success
"  Bowes to bring Big Data expertise from Oracle, Cloudera and SAP/Sybase to help AtScale’s growing list of enterprise customers move to the next level"
AtScale, January 18, 2018

AtScale Hires New Customer Success Executive To Oversee Development Of Services And Solutions Partners Can Leverage
"As customers are maturing in their use of AtScale, they need help to visualize the solutions [and] build their big data strategy,” Bowes said of the role of the channel. “So part of my charter is also to make partners successful. There’s a big channel component in this role."
CRN, January 18, 2018

What’s big for big data for 2018
"2018 will unleash a major disruption for the analytics and data management space. It will upend decades worth of accepted practices and introduce new winners and losers. At the center of the storm is the public cloud and the many implications it will have for big data."
Information Management, January 12, 2018

Big Data: Amazon, Google, Microsoft, the Cloud And Other 2018 Trends
"As you start embarking on the “all cloud” journey, beware of the “lock-in”. Not every cloud is created equal."
Forbes, January 8, 2018

How Nationwide Drives A Data-Driven Culture: Confessions Of A Chief Data Executive
"Data-driven means that you add data to the expertise you already have. We need to be augmenting what we’re already doing well, not replacing anything."
Forbes, December 20, 2017

Industry Predictions: Main AI, Big Data, Data Science Developments in 2017 and Trends for 2018
"AI is the natural evolution of the investment that companies have made in Big Data and analytics, and in 2018, companies will need to ensure that they have a strong analytics foundation in order to prepare for AI."
KD Nuggets, December 19, 2017

AtScale Revs Its Engine
"AtScale recently took several key steps to turn its analytics software into a universal semantic layer for big data queries."
Eckerson Group, December 1, 2017

AtScale furthers vision, brings its Universal Semantic Layer to the AWS Cloud
"Upcoming offer to bring faster-time-to-insight and production-ready business intelligence capabilities to the AWS Cloud platform"
AtScale, November 29, 2017

Why your BI strategy needs a universal semantic data layer
"The idea behind the universal semantic data layer is to take an inventory of all the key business metrics, gather the definitions already existing in the BI tools, and collect them in a single abstraction layer where they can be managed and changed in one place."
CIO, November 10, 2017

AtScale Accelerates Big Data Analytics Deployments in the Cloud
"New offering brings faster-time-to-insight and production-ready Big Data analytics capabilities with Microsoft Azure HDInsight"
AtScale, November 2, 2017

5 pitfalls of self-service BI
"Self-service business intelligence offers many benefits, but bringing analytics and reporting closer to business units by bypassing IT can have unintended — and costly — consequences."
CIO, October 20, 2017

GlaxoSmithKline leverages AtScale to keep big data big
"GSK, a pharmaceutical company widely known for delivering hundreds of millions of vaccines around the globe, is using data analytics in the development of new drugs. It can take from five to 15 years to bring a new drug to market, and GSK is using AtScale’s technology to improve access and use of critical data in that […]"
SiliconAngle, October 11, 2017

AtScale 6.0 brings the benefits of its Universal Semantic Layer to the Google Cloud
"New release brings unparalleled cost savings and best-in-class experience to enterprises deploying BI on Big Data"
AtScale, October 10, 2017

New platform cuts the cost of using Google BigQuery
"BI and big data specialist AtScale is launching its latest platform, AtScale 6.0, which aims to help users deploy analytical workloads on Google BigQuery, cut costs and speed up delivery of results."
BetaNews, October 10, 2017

AtScale 6.0 Unveiled at Tableau Conference
"Since BigQuery is monetized based on query activity, the economic impact of AtScale’s tech may well be significant."
ZD Net, October 10, 2017

AtScale raises $25M Series C Round to Modernize Business Intelligence Market
"Big Data Analytics leader’s patented technology puts an end to enterprises’ siloed approach to let Big Data stay big"
AtScale, October 3, 2017

AtScale Appoints former Goldman Sachs executive Pete Perrone as CFO
"Perrone brings financial expertise to Big Data leader as it continues its hyper-growth trajectory"
AtScale, October 3, 2017

Analytics startup AtScale raises $25M to help enterprises answer big questions
"AtScale uses machine learning algorithms to automatically find the fastest way of executing a query."
SiliconAngle, October 3, 2017

Investors place $25M on AtScale to get the big picture of big data
"[AtScale] allows companies who have been dealing with data snapshots, instead of the whole picture, to present the data to BI tools in such a way that they don’t have to settle for that small data view."
TechCrunch, October 3, 2017

AtScale Adds $25 Million in Series C Funding to Modernize Business Intelligence Market
"Seeking to provide big data access to any data, anywhere, for any employee, AtScale enables enterprises to simplify their business intelligence infrastructure by allowing business users to continue working with the tools they know while providing the enterprise with a universal semantic layer to centrally manage data definitions, performance and security."
DBTA, October 3, 2017

AtScale Recognized by Ventana Research as Finalist of Prestigious Digital Innovation Award for Best Innovation in Analytics
"AtScale’s platform recognized by Ventana Research for significantly improving efficiency and performance of enterprises"
AtScale, September 28, 2017

AtScale Partners with Cloudera and Tableau to speed up the deployment of Big Data analytics applications
"New BI-on-Big Data offer provides key benefits for Cloudera Impala and Tableau customers"
AtScale, September 26, 2017

Hadoop Haters Gonna Hate
"Big Data is here to stay.  And Hadoop’s transformation power has been felt across thousands of organizations and millions of lives."
Forbes, August 15, 2017

Big Data Analytics
"Cloud-based big data analytics have become particularly popular. In fact, the 2016 Big Data Maturity Survey conducted by AtScale found that 53 percent of those surveyed planned to use cloud-based big data solutions, and 72 percent planned to do so in the future."
Datamation, July 27, 2017

AtScale Recognized by CRN on 2017 Emerging Vendors List
"BI on Big Data company recognized as “Startup You Need to Know”"
AtScale, July 25, 2017

"AtScale was born to deliver on the promise of making big data useful for the business. Aside from the vendor making these claims, early adopters such as Sumit Pal, author of SQL on Big Data: Technology, Architecture, and Innovation, are also sharing success stories.", July 17, 2017

AtScale Names Industry Veteran Eddie White to Lead Worldwide Business Development
"White to drive global growth, leveraging 20+ years of experience scaling businesses and key strategic partnerships"
AtScale, July 11, 2017

AtScale Names Eddie White to Lead Worldwide Business Development
"The expansion of AtScale’s executive team follows the company’s 10x revenue growth since inception."
Datanami, July 11, 2017

AtScale Hires Business Development Veteran, Eyes Channel Initiative
"White’s charge is to build up an ecosystem of strategic partners to expand AtScale’s growth – regional systems integrators with big data practices will be prime recruitment targets"
CRN, July 10, 2017

AtScale Expands Use Cases And Improves Performance With Version 5.5
"AtScale applies algorithms and statistics based on historical user activity to automatically generate aggregates on new data sets. Once new data is available and the prediction-defined aggregates function is on, AtScale generates aggregates before users begin querying the data."
Eckerson Group, July 10, 2017

The 10 Coolest Big Data Startups Of 2017 (So Far)
"AtScale develops software that allows popular business intelligence tools like Tableau and Qlik to access data stored in Hadoop clusters, essentially turning Hadoop into an online analytical processing server that can be tapped for multidimensional analysis."
CRN, July 7, 2017

Amazon Buys Whole Foods. Now What? The Story Behind The Story
"While everyone talks about the promise of Big Data, artificial intelligence and machine learning, those are just buzzwords unless you take a moment to identify the types of innovation that have already occurred in your industry. Innovators have already been using Big Data, AI and ML."
Forbes, June 23, 2017

AtScale’s work with GoDaddy yields interesting BI results
"A customer partnership between AtScale and GoDaddy Inc., fostered by two executives who formerly worked together at Yahoo, is showing promising results in solving a thorny problem: how to do BI effectively on a massive big data platform."
Silicon Angle, June 20, 2017

Big Data Management
"Big Data management involves putting the right people, policies and technologies in place to ensure the accuracy, security and quality of large stores of data."
Datamation, June 20, 2017

AtScale to Deliver Keynote at Hortonworks’ DataWorks Summit, showcase new capabilities and feature key customers on stage
"AtScale 5.5 featured at industry show, along with sessions showcasing industry leaders The Home Depot and GoDaddy"
AtScale, June 13, 2017

Big Data Technologies
"Because big data repositories present an attractive target to hackers and advanced persistent threats, big data security is a large and growing concern for enterprises. In the AtScale survey, security was the second fastest-growing area of concern related to big data."
Datamation, June 13, 2017

AtScale unveils their new 5.5 platform update
"New database platforms like Hadoop or Google BigQuery have provided affordable solutions to let enterprises store data. However, when this data is not put to use, Data Lakes became Data Swamps. That’s what AtScale looks to change with the latest unveiling of their latest 5.5 update."
App Developer Magazine, June 7, 2017

AtScale expands purview, recasts as a universal semantic layer for BI tools
"The startup has spread its wings beyond an initial focus on providing native analytics for Hadoop and is now casting itself as a purveyor of one semantic layer for any BI tool."
451 Research, June 7, 2017

AtScale introduces the industry’s first Universal Semantic Platform for BI on Big Data
"AtScale customer success points to the key critical capabilities required to make BI on any Big Data work"
AtScale, June 6, 2017

AtScale annonce la version 5.5 de sa plateforme BI
"AtScale propose autour de sa plateforme d’accéder aux données Big Data, donc aux lacs de données, au travers des outils de BI déjà installés dans l’entreprise (Microsoft Excel, TIBCO Soptfire, Qlik, ou Tableau)."
Decideo, June 6, 2017

Big Data Challenges
"In the AtScale 2016 Big Data Maturity Survey, the fastest-growing area of concern cited by respondents was data governance."
Datamation, June 5, 2017

Ultra-Fast OLAP Analytics With Apache Hive and Druid
"We’re excited that AtScale will be enhancing their Adaptive Cache technology to provide native support for writing and reading Druid-backed tables using Hive. AtScale + Hive/Druid together will make an ideal platform for OLAP-style analysis."
DZone, June 5, 2017

The Future of Big Data is Cloudy — and Bumpy
"Migrations can take years (or even decades), make sure to choose software vendors that are architected for hybrid deployment scenarios."
Upside TDWI, May 30, 2017

Tapping into the Best Strategies for Integrating to Hadoop with Josh Klahr at Data Summit 2017
"The AtScale Agile Data Platform provides a schema on demand experience. The platform provides a true OLAP experience to ensure users are leveraging the Hadoop security ecosystem"
DBTA, May 17, 2017

How Big Data is helping sports teams find the winning edge
"Business Intelligence is the number one workload for Big Data, with 75% of respondents planning on using BI on Big Data, according to AtScale."
CIO Dive, May 10, 2017

Opinion: BI’s ‘semantic layer’: After 25 years, it’s time for a change
"A modern semantic layer needs to offer abstractions based on proven, tested structures and calculations thus raising user trust."
Information Management, May 9, 2017

10 Coolest Big Data Vendors of 2017
"The company drives business intelligence through Hadoop and integrated business tools such as Tableau and Qlik to enable this. Its hi-tech means convert Hadoop into an online analytical processing server for multidimensional analysis."
Read It Quick, May 5, 2017

2017 Big Data 100: Coolest Emerging Big Data Vendors
"The technology creates a semantic layer between Hadoop and third-party tools, essentially turning Hadoop into an online analytical processing server that can be tapped for multidimensional analysis."
CRN, May 3, 2017

2017 Big Data 100: 35 Coolest Data Management And Integration Vendors
"AtScale’s software allows popular business intelligence tools like Tableau and Qlik to access data stored in Hadoop clusters."
CRN, May 1, 2017

Industry 4.0 is the blueprint for the future of IT
"While the industrial and manufacturing industries have some unique integration challenges merging Operational Technologies and Information Technologies, the fact is almost every organization struggles with integrating disparate data that they create in silos throughout the enterprise."
Network World, April 24, 2017

Why Google BigQuery excels at BI on big data concurrency
"AtScale’s benchmark found concurrency to be Google BigQuery’s greatest strength. Its serverless model means concurrent query performance on small data sets shows no query degradation, even at query volumes above 25 concurrent BI users."
CIO, April 7, 2017

New Google BigQuery benchmark helps enterprises assess emerging options for Business Intelligence on Big Data
"AtScale releases industry’s first Business Intelligence Benchmark for Google BigQuery"
AtScale, April 6, 2017

Examining Strategies for Combining BI and Hadoop at Data Summit 2017
"AtScale is helping enterprises become successful and bring their business intelligence workloads to the Hadoop data platform."
DBTA, April 6, 2017

Serving customer needs in the evolving business intelligence realm
"Two key aspects differentiating AtScale from its competitors, according to Aziza, are its status as the only BI platform that does not have a visualization tool and its ability to capitalize on “this idea that you can get the speed, the scale, and the security in big data sets without having to move the data.”"
Silicon Angle, March 14, 2017

AtScale’s New Patent & Release Redefine the BI Platform Category for the Enterprise
"New release introduces patented capabilities that move the Big Data Analytics space forward"
AtScale, March 7, 2017

Why CIOs Aren’t Prepared for Big Data
"As companies scale their use of big data, the move brings a lot of questions."
The Wall Street Journal, March 7, 2017

How IT Can Get the Most Out of Big Data
"The majority of companies worldwide view big data as a strategic—even game-changing—technology development, and they’re looking for new ways to maximize the value of those efforts, according to a recent survey from AtScale."
CIO Insight, February 21, 2017

Hortonworks introduces Data Warehouse Optimization jumpstart solution
"Bundling the Hortonworks Data Platform (HDP) with Syncsort DMX-h and AtScale, the new offering is designed to get customers to prototype stage."
ZD Net, February 1, 2017

AtScale Announces Record Revenue Growth Year, Key Customer Wins, Becomes the Enterprise Standard for BI on Big Data
"Company grows by 10X, becomes de-facto enterprise standard for Modern Business Intelligence for Big Data"
AtScale, January 30, 2017

5 Hadoop Trends to Watch in 2017
"Hadoop BI software vendor AtScale sees the cloud looking large in Hadoop’s future. In its recent survey, the company found more than half of respondents have big data solutions living on the cloud today, increasing to nearly three-quarters in the future."
Datanami, January 6, 2017

What AtScale wants you to know about Big Data’s future
"Some of the findings of this year’s survey were surprising and indicative of upcoming market shifts impacting the industry,” said Bruno Aziza, CMO of AtScale. “The Cloud is taking on a surprising role when it comes to big data, while the viability of new technologies like Spark are still in question."
App Developer Magazine, December 29, 2016

The 10 Coolest Big Data Products Of 2016
"AtScale develops software that provides a way for business users to access data in Hadoop clusters using applications and business analytics tools they already have and are familiar with, including Microsoft Excel, Tableau and QlikView."
CRN, December 28, 2016

Devs will lead us to the big data payoff at last
"things may be getting better. For example, in a recent AtScale survey of more than 2,500 data professionals across 1,400 companies and 77 countries, roughly 20 percent of respondents reported clusters of more than 100 nodes, a full 74 percent of which are in production. This represents double-digit year-over-year growth."
Infoworld, December 22, 2016

ESG Blog: Delta-V Awards – 2016 Edition – 15 to 11
"Hadoop has many uses, but one of the most intriguing is enabling the data lake to be a complement and/or alternative to the expense and rigidity of traditional data warehouses. AtScale brings not just effective BI on Hadoop, but also a universal semantic layer to simplify data management everywhere. The economics are compelling,"
Enterprise Strategy Group, December 21, 2016

Data pros expect benefits by moving big data to the cloud
"More than half of the 2,250 big data professionals at 1,400 companies worldwide organizations surveyed by business intelligence software provider AtScale said they are deploying big data in the cloud today, and 72 percent plan on doing so in the future."
Health Data Management, December 21, 2016

Report: As Big Data analytics matures, it’s rising dramatically in the cloud
"Big Data might not get as much press as it used to, but a new study by AtScale suggests that it’s rapidly maturing as analytics software and services explode in the cloud."
Silicon Angle, December 21, 2016

Businesses eye cloud for big data deployments
"There’s been a clear surge in use of big data in the cloud over the last year and what’s perhaps as interesting is the fact that respondents are far more likely to achieve tangible value when their data is in the cloud,” says AtScale CTO and co-founder Matt Baird."
CIO, December 17, 2016

AtScale gets its BI beyond Hadoop strategy under way
"The startup has so far enabled analysts to create hierarchies, measures, metadata, and calculations into virtual cubes, which a BI tool can use to query data live in Hadoop. It’s now taking its BI vendor-neutral middleware play for OLAP-on-Hadoop, and extending it to the other repositories of data. The move is part of a broader […]"
451 Research, December 15, 2016

Industry’s Most Comprehensive Big Data Maturity Survey Reveals Surprising State of Hadoop, Dramatic Rise of Big Data in the Cloud
"Big Data Maturity Survey offers insights into  Business Intelligence landscape,  Spark’s position, and increased concerns for governance, security and accessibility"
AtScale, December 14, 2016

Surveys Find Cloud Surge, Mixed Data
"The AtScale survey also found that a majority of company polled use the Spark streaming analytics engine for educational purposes while 73 percent of respondents said their Hadoop projects were in production."
Datanami, December 14, 2016

Why finance craves big data: A perfect storm of disruption and opportunity
"It is clear that the financial sector is a big data champion. What is perhaps less clear are the reasons and the ways in which big data is used. Factoring in the findings of another report, the 2016 Big Data Maturity Survey conducted by AtScale in cooperation with the major Hadoop distribution vendors (Cloudera, Hortonworks […]"
ZD Net, December 14, 2016

2017 Predictions For AI, Big Data, IoT, Cybersecurity, And Jobs From Senior Tech Executives
"Dave Mariani, CEO, AtScale, predicts that “HDFS as a file system will give way to object storage” and as a result, “the public cloud providers will compete on having the fastest, most cost-effective object storage technologies.”"
Forbes, December 12, 2016

AtScale Fills the Gap in the Middle of Big Data
"Building what they call the “business interface for Hadoop,” AtScale enable organizations to create a single, standardized data service that rapidly and efficiently connects their existing BI and data visualization tools directly to the rich data within their data lakes."
SYS CON Media, December 1, 2016

AtScale Deployment at Macy’s Named Ventana Research Leadership Award Winner
"AtScale customer Macy’s recognized with prestigious 2016 Ventana Research Business Technology Leadership Award for Big Data"
AtScale, November 30, 2016

AtScale Updates Platform to Enable BI on Hadoop and Big Data, On Premise and in the Cloud
"AtScale says its solution can apply its semantic model across big data, without data movement — whether it’s in Hadoop or not, and whether it’s on-premises or in the cloud — meaning that it brings business users to the data rather than moving data into proprietary, purpose-built silos."
DBTA, November 21, 2016

New Business Intelligence Performance Benchmark Reveals Strong Innovation Amongst Open-Source projects
"Vendors competing with open-source will see their competitive advantage dwindling as the community out-innovates them and vendors like AtScale continue to build on top of the open-source innovation."
Inside Big Data, November 18, 2016

AtScale Delivers the Industry’s First Modern Business Intelligence Platform, enables BI on Hadoop and Big Data, On Premise and in the Cloud
"Big Data analytics leader previews industry’s first platform to enable unified business intelligence for Teradata, Hadoop, Google Dataproc and BigQuery"
AtScale, November 17, 2016

AtScale Takes its BI Platform Beyond Hadoop
"A modern analytic platform standardizes on what’s important, an interactive business view of big data that any tool or application can access, balancing the need for unfettered exploration with standards to ensure data consistency,” says Wayne Eckerson, a thought leader in the business intelligence and analytics field. “In this regard, AtScale is ahead of the […]"
Ostatic, November 17, 2016

Out of the Hadoop box: SQL everywhere and AtScale
"AtScale’s strategy of acting as the middle man seems to be paying off, as it allows capitalizing on developments of the SQL engines it relies upon. These engines have been taking off, having been measured to offer a 2-3 times improvement in performance compared to earlier versions."
ZD Net, November 17, 2016

Hadoop engine benchmark: How Spark, Impala, Hive, and Presto compare
"AtScale, a business intelligence (BI) Hadoop solutions provider, periodically performs BI-on-Hadoop benchmarks that compare the performances of various Hadoop engines to determine which engine is best for which Hadoop processing scenario. The benchmark results assist systems professionals charged with managing big data operations as they make their engine choices for different types of Hadoop processing […]"
Tech Republic, October 29, 2016

AtScale Meets BI Scale-Out Challenges with New Trial Offer
"Big Data Analytics Leader becomes first & only provider to enable Power BI users to run live, interactive, queries against data in Hadoop without data imports, pre-processing or data movement."
AtScale, October 26, 2016

Microsoft, AtScale make data news at PASS Summit
"Queryable using either SQL or MDX, AtScale builds virtual (non-materialized) OLAP cubes over data stored in Hadoop, and uses a combination of SQL-on-Hadoop technologies to satisfy the query. These virtual cubes can be implemented on various Hadoop distributions, including Azure HDInsight, and are queryable from various Business Intelligence client tools, now including Power BI."
ZD Net, October 26, 2016

BI On Hadoop Success: 7 Things To Know
"Business intelligence is the top use-case for IT organizations implementing Hadoop, according to a large industry survey last year. Now a new benchmark study shows which Hadoop ecosystem tools are best for particular types of BI queries."
InformationWeek, October 21, 2016

New Business Intelligence Performance Benchmark Reveals Strong Innovation among Open-Source projects
"AtScale releases industry’s most comprehensive BI-on-Hadoop Benchmark and reveals key trends on the performance of major analytical engines for Hadoop"
AtScale, October 18, 2016

Big data face-off: Spark vs. Impala vs. Hive vs. Presto
"While all of the engines have shown improvement over the last AtScale benchmark, Hive/Tez with the new LLAP (Live Long and Process) feature has made impressive gains across the board. The performance still hasn’t caught up with Impala and Spark, but according to this benchmark, it isn’t as slow and unwieldy as before — and […]"
Infoworld, October 18, 2016

Big Performance Gains Seen Across SQL-on-Hadoop Engines
"The punchline for us was that the SQL-on-Hadoop wars are continuing, and everybody wins,” says AtScale Vice President of Product Josh Klahr. “The engines are making a lot of good progress. We’ve seen really big improvement, even in the six months between March and September."
Datanami, October 18, 2016

Too Old for Silicon Valley?
"Bloomberg interviews AtScale CEO, David Mariani, on his experience and view as a startup founder in Silicon Valley."
Bloomberg TV, September 30, 2016

Cloudera Announces 2016 Data Impact Award Winners
"Cloudera Announces 2016 Data Impact Award Winners – Data Platform Optimization – tie between Dun & Bradstreet (nominated by Cognizant Technology Solutions) and Yellow Pages (nominated by AtScale, Inc.)"
Cloudera- Press Release, September 28, 2016

25 Data Management Vendors Worth Watching
"AtScale offers technology to enable familiar BI tools to query data stored in Hadoop."
Information Week, September 27, 2016

What investors need to know about the shift in data science
"To win, you have to think beyond the big data trend. You’ll have to internalize the mistakes we’ve made so far. If you are an investor, broaden your public view of the market"
VentureBeat, September 24, 2016

Top-7 Business Intelligence Vendor Funding Rounds of 2016 (So Far)
"AtScale was launched publicly in 2015 and has already enjoyed five-fold revenue growth. With Hadoop deployment becoming increasingly common in the enterprise, AtScale has positioned itself as a leader in allowing organizations to run their preferred Business Intelligence tools on top of it."
Solutions Review, August 23, 2016

Is big data in big trouble?
"Platform vendors can now clearly see this is a growing, thriving market. Tableau has identified that there are more than 900 million underserved information workers that need business intelligence."
TechCrunch, August 19, 2016

Hortonworks HDP 2.5: Improved Security and Data Governance
"Hortonworks announced a new release of its Hortonworks Data Platform (HDP) Hadoop distribution, version 2.5, as well as an expansion of its Partnerworks program and a new partnership with AtScale, provider of a self-service Business Intelligence (BI) platform for Hadoop."
CTO Vision, July 28, 2016

AtScale Recognized on 2016 Emerging Vendors List
"These tech suppliers are quickly making their mark on the industry and are the ones solution providers should watch in 2016."
PRNewswire, July 20, 2016

Hortonworks Offers Business Intelligence on Hadoop Powered by AtScale
"Hadoop distribution leader resells AtScale BI on Hadoop technology worldwide"
Hortonworks, June 29, 2016

BI-on-Hadoop Provider AtScale Raises Series B Funding Round
"AtScale provides an open and Hadoop-native solution for BI on Hadoop. According to the vendor, AtScale requires no data movement, installs no new client driver on users’ machines and provides a dimensional semantic layer between Hadoop and any Business Intelligence tools."
DBTA, May 17, 2016

AtScale Raises B Round on Heels of Fivefold Revenue Growth, Affirms Leadership in Big Data Analytics
"BI on Hadoop leader backed by prominent roster of investors and advisors, including the co-founders of Cloudera and Yahoo!"
AtScale, May 16, 2016

AtScale raises $11M from investors including Jerry Yang’s AME Ventures
"“While other companies have been spending their time raising large funding rounds, our focus has been on building a solution that solves problems for enterprise customers,” Mariani said in a press release."
Silicon Valley Business Journal, May 16, 2016

55 Big Data Startups To Watch In 2016
"AtScale’s software makes it possible to use popular business intelligence tools such as Tableau and Qlik to access data stored in Hadoop clusters. The technology creates a semantic layer between Hadoop and third-party tools, essentially turning Hadoop into an online analytical processing server that can be tapped for multidimensional analysis."
CRN, May 9, 2016

Spark, Kafka & machine learning: 10 big data start-ups taking analytics to the next level
"BI on Hadoop leader backed by impressive roster of investors and advisors, including the co-founders of Cloudera and Yahoo!"
Computer Business Review, April 19, 2016

15 Big Data Technology Developments You Should Know About
"With the ability to generate schemas on read using Hadoop, the AtScale Intelligence Platform provides a mechanism through which organizations can finally replace existing data warehouses using a Hadoop platform"
CRN, April 6, 2016

AtScale 4.0 Meets BI on Hadoop Security and Governance Challenges Head On
"Delivers Key Patent-Pending Enterprise Security and Analytics Innovations with industry’s most advanced and most secure BI on Hadoop Platform"
AtScale, March 30, 2016

Seven things to watch for at Strata + Hadoop World 2016 in San Jose
"As AtScale’s Hadoop Maturity Survey revealed, enterprises are more focused on rolling out Business Intelligence use cases on Hadoop, ahead of investing in data science (despite the continued media assertion of how sexy data science is). Data visualization and self-service remain a key investment area, even in the world of Hadoop."
TechCrunch, March 29, 2016

9 Hot Big Data And Analytics Startups To Watch
"Big data and analytics are hot growth areas, not only for IT organizations, but for businesses across all industries.; we put together a collection of some of the most notable companies, and also some of the newest companies spawned in the big data and analytics market."
Information Week, March 14, 2016

AtScale Announces 5X Year-Over-Year Growth, Disrupts Business Intelligence Market
"Enterprises such as American Express, Aetna, Comcast, and Quotient join the BI on Hadoop leader’s fast-expanding customer list"
AtScale, February 29, 2016

New Benchmark Sets Standard for How Enterprises Best Tackle Business Intelligence Workloads
"AtScale releases industry’s first comprehensive BI-on-Hadoop Benchmark revealing key insights on performance of major analytical engines for Hadoop"
AtScale, February 24, 2016

The World Doesn’t Need Another Tableau
"Business Intelligence might be one of the healthiest, fastest growing segments of the IT market. There is room for a massive upside. A potential upside could be using analytics tools in front of Hadoop"
VentureBeat, February 10, 2016

Why Most Business Intelligence Tools Fail the ‘Hadoop Test’
"AtScale’s OLAP server uses Hadoop cluster idle time to generate statistics and identify relationships, then surface them to today’s data explorer. The goal is to bring automated advanced guiding analytics to the Hadoop ecosystem."
Information Management, February 3, 2016

Is Spark replacing Hadoop?
"You need to have more than one engine depending on the workload. There is a reason for these multiple engines to exist."
SD Times, January 27, 2016

20 Most Promising Hadoop Solution Providers 2016
"“We started AtScale to put an end to the business compromises we have come to accept” says Dave Mariani, CEO and co-founder at AtScale."
CIO Review, January 27, 2016

The Analytical Enterprise: Fostering a Data-Driven Culture
"Eric Kavanagh, Host of DM Radio, interviews data and analytics experts on how organizations foster a data-driven culture of insight."
Information Management, January 14, 2016

Hadoop Happenings: Cognitive Analytics in 2016
"#2 Tableau deepens partnership with AtScale to accelerate data analytics for Hadoop"
Qubole, January 12, 2016

Tableau and AtScale bring simplicity, speed and security to Hadoop
"AtScale announces Industry’s First “BI on Hadoop” Accelerator for Tableau"
AtScale, January 11, 2016

Tableau partners for BI on Hadoop
"Startup AtScale will help Tableau accelerate BI on Hadoop with improvements to performance and enterprise-grade security without the need to move, transform or sample data."
CIO, January 11, 2016

50 enterprise startups to bet your career on in 2016
"AtScale is an engine that slips almost invisibly into Hadoop and then easily lets business managers use their favorite analysis tools like Excel, Tableau Software, or Microstrategy with the data stored in Hadoop."
BMG Today, January 8, 2016

Here’s What 6 Smart People Say Enterprise Technology Managers Should Pay Attention to in 2016
"Accompanying this will be growing demand for enhanced Hadoop data exploration capabilities from such providers as Cloudera Impala, AtScale, Actian Vector and Jethro Data “that enable the business user’s old friend, the OLAP cube, for Hadoop – further blurring the lines behind the ‘traditional’ BI concepts and the world of ‘Big Data’."
Enterprise Tech, January 6, 2016

Happy New Year – A Look Back on 2015 and The Year Ahead
"New and Innovative Vendors: …To name a few that I didn’t know in 2014 but that caught my attention in 2015: BeyondCore, Narrative Science, Zoomdata, Clearstory, and AtScale."
Gartner, January 5, 2016

Silicon Valley Lies And Those Who Tell Them
"While the connection between youth and entrepreneurial success is a fabulous concept, the reality is that experience often overrides shortcuts or lucky happenstance."
TechCrunch, January 2, 2016

Hadoop BI Effort Gets More out of Big Data at Yellow Pages
"One of the biggest decisions Langlois made in deploying the AtScale software and moving ahead on the Hadoop analytics effort was to meet his users where they were. That meant leaving in place an existing deployment of Tableau’s BI tools."
TechTarget, December 28, 2015

2016: The Year of Hadooplooza
"Our study showed that the companies that gain the most value from Hadoop do so because they successfully connected existing BI investments to this next generation data platform."
KD Nuggets, December 21, 2015

The 10 Coolest Startups of 2015
"AtScale’s Intelligence Platform allows commonly used Business Intelligence tools, including Tableau and QlikView, to access data stored in Hadoop clusters."
CRN, December 10, 2015

Why Spark and Hadoop are Both Here to Stay
"There is room in the market for both Spark and Hadoop, and both platforms have an important place in the Big Data architectures of the future."
ReadWrite, December 2, 2015

All the Cool Companies are Doing Big Data
"Companies that are growing are more likely to spend on big data initiatives. But even this proves what atScale observed: Companies achieving value from big data are the ones using it for growth or scale."
InfoWorld, October 22, 2015

Silicon Valley Companies Fill out Big Data Technologies as They Mature
"Chief data officers and CIOs can now consolidate their data marts and stores on Hadoop and it will not matter how many BI tools they have."
Computer Weekly, October 21, 2015

AtScale Introduces Improvements for Hadoop Data Analytics
"AtScale, a company specializing in connecting business users to their data in Hadoop, is releasing a new version of its platform, introducing a new tool that will enhance performance of big data on Hadoop."
Database Trends & Applications, October 21, 2015

AtScale launches 3.0, delivers industry’s first Adaptive Cache™ for BI on Hadoop
"BI on Hadoop leader delivers patent-pending enterprise security and performance capabilities"
AtScale, October 19, 2015

AtScale Looks to Easily Add BI on Hadoop
"Adaptive Cache is possibly one of the most meaningful breakthroughs in this space,” Richard Langlois, director of Enterprise Data Management at Yellow Pages (Canada), said in a statement Monday morning. “We put the AtScale Adaptive Cache technology through a test on 38 billion rows of data. The results were beyond expectations."
CIO, October 19, 2015

New Products of the Week 10.19.2015
"The AtScale Intelligence Platform enables business users to get interactive query performance on aggregate or atomic data. The “Adaptive Cache” provides speed on unlimited scale, without requiring any data movement."
Network World, October 19, 2015

AtScale Offers Universal “BI on Hadoop” Interface, adds support for Microsoft Power BI
"BI on Hadoop leader now natively compatible with 99.9% of BI tool ecosystem"
AtScale, October 1, 2015

Industry’s Largest Hadoop Maturity Survey Reveals 94% of Respondents are Bullish
"AtScale, the company to provide business users with fast and secure self-service access to Hadoop, announced that it had partnered with Cloudera, MapR, and Tableau to release the world’s largest and industry’s first worldwide Hadoop Maturity survey."
insideBIGDATA, September 26, 2015

Hadoop Maturity Survey: The Tipping Point
"AtScale first global Hadoop maturity survey finds Hadoop value greatly increases with nodes deployed; its use for ETL is frequently a transition stage to higher-value Data Science applications."
KDnuggets, September 23, 2015

Seeking Truth about Hadoop
"How many organizations use Hadoop, and more important, how many derive value from it? New survey offers different picture than one released by Gartner earlier this year."
Enterprise Apps Today, September 22, 2015

Hadoop Maturity Survey – closing in on tipping point
"Contrary to some pundits, a global survey of Hadoop users shows that Hadoop is proving itself of business value beyond technical needs."
diginomica, September 21, 2015

The State of Hadoop: Survey Forecasts Substantial Growth
"How committed to Hadoop are organizations working with Big Data tasks? Over 75 percent of respondents to a recent AtScale survey said they plan to do more with Hadoop in the next three months."
OStatic, September 18, 2015

Making Hadoop Ready for Enterprise Prime Time
"There is no doubt that Hadoop excels as the leading software framework for distributed storage and processing of big data."
Data Informed, September 18, 2015

Industry’s Largest Hadoop Maturity Survey Reveals Adoption Rapidly Accelerating and Best Practices for Achieving Value Emerging
"94% of respondents bullish about their ability to achieve value from Hadoop"
AtScale, September 17, 2015

5 Highlights of the First and Largest Hadoop Maturity Survey
"Results of the largest worldwide survey to date of Hadoop users were released today by AtScale, which was assisted in this project by Cloudera, MapR, and Tableau."
Forbes, September 17, 2015

Hadoop, in trouble? Only in Gartner-land
"A new poll of customers provides a brighter, more detailed picture of Hadoop adoption than Gartner’s famously downbeat survey"
InfoWorld, September 17, 2015

Hadoop Adoption Poised for Growth: Survey
"More than three quarters of respondents to a recent AtScale survey said they plan to do more with Hadoop in the next three months."
InformationWeek, September 17, 2015

Hadoop Maturity Survey Sees Growing Adoption
"A survey of Hadoop users released today found that adoption of the popular open-source storage and processing platform is accelerating."
DataInformed, September 17, 2015

Hadoop’s a matter of innovation, not cost
"Hadoop keeps growing in adoption not because it’s cheap, but because it drives innovation. Matt Asay explains."
TechRepublic, September 17, 2015

AtScale’s Hadoop Maturity Survey highlights Big Data’s relentless growth
"Hadoop has well and truly passed the hype cycle and is now delivering tangible value to the almost half of all organizations that have deployed between 10 and 500 plus nodes …"
SiliconANGLE, September 17, 2015

Altiscale Launches Hadoop-based OLAP-as-a-Service Offering, powered by AtScale
"Combined offering lets business users benefit from the power and scalability of the Altiscale Data Cloud while using familiar, business-friendly data analysis tools."
AtScale, August 19, 2015

AtScale expands internationally, appoints North America and Europe leader
"AtScale announced today that it appointed David Whitwell as its Vice President of Eastern US and Europe Sales."
AtScale, August 18, 2015

Microsoft and AtScale Team Up to Offer Big Data Analytics in the Cloud
"AtScale Expands its BI on Hadoop Offering to the Cloud, Adds Support for Microsoft HDInsight, and quickly becomes the de-facto business interface for Hadoop, on-premises and in the Cloud."
AtScale, July 22, 2015

AtScale Appoints Big Data Veteran Robert DeMartino as VP of Sales
"AtScale Appoints Big Data Veteran Robert DeMartino as VP of Sales. Prior to AtScale, DeMartino ran Sales and Business Development at Platfora."
AtScale, July 21, 2015

AtScale launches to connect Hadoop to analytics tools for business users
"Business-intelligence software like Tableau and Qlik has become a staple at big companies, and AtScale is hoping to be the connector between such tools and Hadoop"
VentureBeat, July 7, 2015

AtScale Emerges to Make Hadoop More Accessible
"Jerry Yang (co-founder of Yahoo!) & Amr Awadallah (founder at Cloudera) join UMC Capital, Storm Ventures & XSeed Capital as investors and Michael Franklin (AMPLab, Spark) as advisor..."
Wall Street Journal, June 23, 2015

AtScale Gets Funding from Yahoo! and Cloudera co-founders To Link BI Tools to Hadoop
"San Francisco-based AtScale, a developer of business intelligence software which runs against Hadoop, said this morning that it has raised a Series A funding"
SiliconTap, June 23, 2015

AtScale Raises 7M in Funding
"AtScale is the technology that can connect the millions of analytics users to Hadoop in a natural and non-intrusive manner. We believe it can become the standard for how business people interact with Hadoop"
Datanami, June 23, 2015

AtScale Raises A Round to Accelerate Hadoop Analytics Disruption
"BI on Hadoop leader backed by impressive roster of investors and advisors, including the co-founders of Cloudera and Yahoo!"
AtScale, June 23, 2015

AtScale Raises to Disrupt Hadoop-Based Business Intelligence
"AtScale’s raison d’etre is that while organizations have a pressing need to leverage analytics, current tools are too difficult to use..."
Forbes, June 23, 2015

AtScale Turns Business Intelligence users into “Hadoop Heroes”
"AtScale Inc . emerged Tuesday with $7 million in funding and software that connects familiar and widely used business intelligence tools, including Microsoft Excel, Tableau and Qliktech, to the big-data software Hadoop."
Venture Wire, June 23, 2015

AtScale announces funding round for its Hadoop-based OLAP solution
"The scalability and cost-efficiency that make Hadoop so attractive for organizations looking to extract the long-term historical patterns hidden in their unstructured data can also come handy at a more tactical level, but repurposing a technology built for one end to another is not a trivial undertaking. That’s the challenge AtScale Inc. hopes to overcome with its new $7 million in funding"
SiliconAngle, June 23, 2015

AtScale raises to simplify business intelligence on Hadoop
"AtScale is positioning itself as the “glue” between piles of data on Hadoop and the more user-friendly analysis tools that nontechnical business people are used to."
VentureBeat, June 23, 2015

AtScale, Marrying Business Intelligence and Hadoop, Nabs $7 Million
"Now, AtScale, billed as “the first company to allow business users to do business intelligence on Hadoop,” has raised a Series A round of $7 million in funding led by UMC Capital."
Ostatic, June 23, 2015

Danger: Data Disruptors Could Overwhelm
"We make Hadoop disappear,” said Bruno Aziza, the company’s CMO, so that business users can mine big data lakes/hubs using BI tools they already know."
CMSWire, June 23, 2015

Hadoop business intelligence firm AtScale seals funding injection for expansion
"With software that lets firms use their existing business-intelligence tools on Hadoop, and a $7m investment under its belt, AtScale is planning for growth."
ZDNet, June 23, 2015

This man’s startup solves such a big problem, everyone he showed it to invested
"AtScale is an engine that slips almost invisibly into Hadoop with no changes required to Hadoop. Once set up, it lets companies work with the data using their favorite apps including Excel, Tableau Software, Microstrategy, and others."
Business Insider, June 23, 2015

The Cloud Is Ready To Handle The Big Data Crush, With Some Exceptions
"Interestingly, the appeal of cloud is not about the cost at all — it’s about the change in the way enterprises view technology solutions. “People are fine with paying as you go,”said Mariani. “And they’ll probably pay more at the end of the day than they would if they paid up front...."
Forbes, May 18, 2015

AtScale Appoints Big Data Veteran Bruno Aziza as Chief Marketing Officer
"Ex-Microsoft Executive Joins Fast-Growing BI on Hadoop Software Leader"
AtScale, May 5, 2015

AtScale launches OLAP server designed to bring data in Hadoop to the BI masses
"Following the rise of SQL-on-Hadoop, it was perhaps inevitable that the next stage would be OLAP servers for Hadoop"
451 Research, May 5, 2015

AtScale bursts out of stealth to bring Hadoop to the masses
"Enterprise employees are well acquainted with software like Microsoft Excel, but the same cannot be said for technologies like Hadoop..."
SiliconAngle, April 18, 2015

AtScale Introduces New Platform for Hadoop Data Analysis
"AtScale to put an end to the frustration business users have had with Hadoop and to empower IT with a managed and governed platform for BI on big data"
DBTA, April 14, 2015

NetWork World “Product of the Week”
"The industry’s first Hadoop-native analysis server that allows users to analyze Big Data at full scale and top speed, while leveraging the existing BI tools they already own, use and love"
Network World, April 13, 2015

AtScale Bridges the Hadoop Opportunity with BI Tools
"A New Day for Big Data Intelligence? It could be. Since a great number of companies that have implemented Hadoop aren’t yet gleaning value from it, AtScale could be the company that finally changes the game."
CMS Wire, April 7, 2015

AtScale Brings OLAP Cubes to Hadoop
"With the ability to generate schemas on read using Hadoop, the AtScale Intelligence Platform provides a mechanism through which organizations can finally replace existing data warehouses using a Hadoop platform"
IT Business Edge, April 7, 2015

AtScale Claims to Mask Hadoop Complexity for OLAP-Style BI
"Business intelligence tools like Tableau, Qlik, TIBCO Spotfire, and Microstrategy weren’t designed with Hadoop in mind, but they’re commonly used to analyze..."
Datanami, April 7, 2015

AtScale Launches as First Company to Put the Power of Hadoop Into the Hands of Business Users
"AtScale is a game-changer for our approach to BI with Hadoop," says Craig Fryar, Head of Business Intelligence.."
AtScale, April 7, 2015

AtScale Launches to Democratize Hadoop
"AtScale, a company with an impressive big data pedigree that is launching to meet this important organizational need"
Forbes, April 7, 2015

AtScale opens Hadoop’s big-data vaults to nonexpert business users
"The AtScale Intelligence Platform is designed to enable interactive, multidimensional analyses on Hadoop from within standard BI tools such as Microsoft Excel, Tableau Software or QlikView, without the need for any data movement, custom drivers or a separate cluster"
PC World, April 7, 2015

Promising to Remake the Hadoop Analytics Arena
"Tap directly into Hadoop data for multidimensional analysis without the need for IT to develop custom code or move data from Hadoop"
CRN, April 7, 2015

Stealth startup AtScale lets top BI tools dip right into Hadoop data
"AtScale has today emerged to launch a product it describes as a business user interface for Hadoop"
ZDNet, April 6, 2015

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