February 17, 2021
How To: Blend Data from Salesforce, Google Analytics, and Marketo with the Universal Semantic LayerOur first webinar of 2021, co-hosted by Cat Origitano of FiveTran, a trusted AtScale technological partner, covered one the the most trending topics in the Marketing and Sales space today - “How do I blend incoming data from my MarTech…
February 5, 2021
Blending SaaS Data to Measure Sales & Marketing Channel ROIIn our most recent webinar, Cat Origitano of FiveTran and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale shared how to blend data across multiple business applications including SaaS applications so you can clearly understand how each of your…
December 16, 2020
Responding to Evolving Market Conditions with a Unified Data ModelIn our most recent webinar, Chad Walhquist of Tyson Foods and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale shared the techniques that Tyson Foods uses to make insight-driven decisions to respond to the changing market with their data.…
December 8, 2020
Five Ways to Improve Your Analytics ROI on SnowflakeFor practical reasons, it is increasingly difficult—and sometimes impossible—to perform large-scale analytics with an on-premises data warehouse. Scaling physical hardware to the needs of your customers is so cost intensive that you might well find yourself running a data center…
December 2, 2020
AtScale Identified as an “Outperformer” in the GigaOm Radar for Data VirtualizationOn November 24, 2020, Andrew Brust and Yiannis Antoniou published the GigaOm Radar for Data Virtualization report. AtScale was identified as an “Outperformer” in the report. GigaOm’s analysts cited AtScale’s strengths as “Excellent semantic layer capabilities. Automated data engineering based…
November 24, 2020
Unlocking Business Insights with Virtual Cubes & Data ModelingFollowing up from my previous blog post “The Three Opportunities for Cloud OLAP to Improve Enterprise Analytics” - these business constructs in business analytics are not new (multi-fact tables, hierarchies, drill-down paths, shared/unshared dimensions). There have been BI tools that…
November 23, 2020
Using Your Data to Identify Your MVCs (Most Valuable Customers)In our most recent webinar, Jen Stirrup CEO of Data Relish and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale shared how identifying your most valuable customers (MVCs) can deliver experiences that drive more revenue. Who is your most…
October 26, 2020
Unlocking Additional Revenue by Optimizing Sales AnalyticsIn our most recent webinar, Matt Hartwig, Associate Director of Data Infrastructure at Wayfair and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale shared the techniques Wayfair uses to make data a competitive advantage. Wayfair is an e-commerce leader…
August 31, 2020
bol.com and Google BigQuery: The Journey, Performance and CostIn our most recent webinar, Maurice Lacroix, BI Product Owner of bol.com and Dave Mariani, Co-Founder and Chief Strategy Officer of AtScale share how Maurice and his team are able to increase the ROI of their Google BigQuery investment while…
August 26, 2020
Introducing AtScale UniversityIntroducing AtScale University As we adjust to the “New Normal” in the midst of the COVID-19 pandemic, going back to school this fall will be anything but ordinary. While some schools have become fully remote or have taken on a…
