Blog

July 3, 2019

Snowflake is a great cloud native data warehousing platform. Combine Snowflake with AtScale and you get an analytics platform that can handle the biggest data with the most complex analytics at scale. AtScale can turn your Snowflake data warehouse into…

Data streaming is a strategy employed when the source of information generates data on a continuous basis and near real-time updates are required to allow analysts a more recent view of data (usually aggregated) by which they make decisions. In…

June 24, 2019

Technology is risky. I understand risk. It was risky starting a company. It was risky for our amazing investors to invest in us. Risk is part of life and cannot be avoided because with risk comes the potential for reward.…

June 20, 2019

A cloud data warehouse is a database delivered in a public cloud as a managed service that is optimized for analytics, scale and ease of use. In the late 80s, I remember my first time working with Oracle 6, a…

June 19, 2019

The retail category is in a ride-or-die situation when it comes to the cloud. Many retailers, under pressure from Amazon and the growth of eCommerce, have already gone out-of-business. In fact, more than 7,000 brick-and-mortar locations have closed so far…

June 14, 2019

Data transformation is the T in ETL. Data Transformation means that data in one format is processed, either inside or outside the data store and persisted in the new required format. This transformation can take several forms, from column storage…

June 13, 2019

Better Business Intelligence performance for faster time to insights Business Intelligence (BI) and Multidimensional Analytics (MA) transform how enterprises make decisions by delivering insights across the entire business, including sales, marketing, human resources, and other critical operations. These insights are…

The concept of virtualization is powerful and nuanced. There are many ways to virtualize data, and AtScale employs several of these methods to make deploying data services faster, more performant, secure and correct. One such interpretation of virtualization is representing…

June 11, 2019

It’s been an incredible week for consolidation in the pursuit of analytical excellence. Google acquired Looker for roughly $2.6B, and today Salesforce acquired Tableau for nearly $16B. Today’s move is the combination of two juggernauts in their respective markets. Salesforce…

June 7, 2019

Google announced the acquisition of Looker yesterday for roughly $2.6BN. That is an incredible outcome for the Looker team and a savvy move for Google Cloud Platform. I want to congratulate both organizations and wish them and their customers success…