The goal of any organization should be to understand how and where to make investments to create a self-service analytics architecture that will create more data-driven decision makers. Because when more people can access analytics, it creates a “flywheel” effect where using data can improve the organization’s decisions over time and enhance its bottom-line. Watch this video to learn what the flywheel effect is, how it works, and how to activate it within your organization for smarter decision-making. Visit our blog to learn more about The Data & Analytics Flywheel.